Themed Yo-Yo Packaging
Disguised as a carton of lunchroom milk, this yo-yo packaging makes for a collectible package. Besides the yo-yo being named Milk based on the color and texture of the yo-yo, the company is also named after a breed of cow—with a yo-yo spin. The logo is a playful drawing of a holstein cow with utters in plain view.
![holspin logo](/images/projects/2011/holspin-milk/1200w/1200-holspin-milk-logo.jpg)
The package has a circular window stamped to reveal the side cap of the yo-yo as well as a nutrition label describing the specifications of the yo-yo.
![yo-yo in packaging](/images/projects/2011/holspin-milk/1200w/1200-holspin-milk-box.jpg)
![side cap of yo-yo](/images/projects/2011/holspin-milk/1200w/1200-holspin-milk-cap.jpg)
To keep the yo-yo from moving in the box, a small paper stand is folded and cradles the yo-yo with the string wrapping around to keep it firmly in place. The yo-yo comes with a die counterweight and extra string inside the box.
![packaging contents](/images/projects/2011/holspin-milk/1200w/1200-holspin-milk-contents.jpg)
The graphics of the box feature the cow logo in various blue shades overlapping to produce a random pattern. Each box is numbered at the lip of the opening, which encourages collecting without opening the box.
![box dieline](/images/projects/2011/holspin-milk/1200w/1200-holspin-milk-flat.jpg)